The average customer may think that he or she only wants to order a pizza. How then, does the restaurant entice this customer into ordering a drink or a side item to go along with that one pizza order? The menu can do it all for you if it is designed correctly with upselling in mind.
Add-ons and Special Items
Many pizza restaurants offer additional items that are listed to one side of the menu at "special" or discounted prices. For example, with the purchase of a large pizza with one or more toppings, there may be a side dish or salad that can be purchased for a lower than usual price, or free refills may be offered on beverages when a certain size is ordered for dine in customers. Often, with the purchase of a pizza, the customer can get a second one at half price. Even if they only wanted one pizza, the deal is too good to pass up, and they can take it home with them. This type of special is especially good for deliveries. Take a look at how the "Big 3" grew to massive proportions using this tactic!
Offering Coupons for Different Days of the Week
Coupons are a great way to tempt the customer to buy additional items. A coupon can be used to purchase a side order at a discounted price on certain days of the week. The customer buys a pizza, for example, and can use a coupon to buy a side salad, or a dish of spaghetti at half price. Most customers love the idea of getting something for half price. Even if they spend more than they intended to, the idea of a half price item makes them feel as if they have saved money, when it actuality, they have spent more.
Making the Specials Stand Out
A pizza menu is nothing special unless it is designed in such a way that the customer spends more money than they originally thought they would. Having a drink with the pizza is a given, but for a little more money, why not get the larger size and a free refill when you do? Side items listed on the menu have a set price when purchased alone, but it is very tempting to purchase that same item at a reduced price if you order a large pizza. These specials will be outlined and highlighted on the menu so that the customer can see what a bargain they are getting by adding a side item to their order.
Mouth Watering Photos
One of the most effective ways of selling side items and beverages with every pizza order is to use tantalizing photos on the menu. Mouthwatering pictures of appetizers, salads, and an ice cold beverage with crystal clear ice cubes often entices the patron to purchase something they would have otherwise forgone. The trick is to place the photos where they will be a focal point on the menu. You can view examples of highly effective pizza menu printing online or request free samples from your printer.
Let the menu do the upselling for you! Highlight specials that provide side dishes at discounted prices, use photos of the tastiest side dishes, and don't forget to use 'best seller' stars next to appetizers and deserts. By drawing attention to those 'extras' you are trying to promote, the average ticket is increased by several dollars - and those dollars more than pay for the cost of printing those eye-catching menus!
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